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Enhancing Digital Experiences Requires NSPs to Seamlessly Manage Mix of Subscription and Advertising Delivery Models

Enhancing Digital Experiences Requires NSPs to Seamlessly Manage Mix of Subscription and Advertising Delivery Models

One of the results of sporadic shelter-in-place dynamics has been a significant increase in the time consumers spend at home – increasing the intake of streaming video, broadcast content and online gaming for entertainment. As the appetite for content grows, it has become clear that consumers are enjoying a mix of subscription video, pay-TV and…
Hoppr Taps Georges Laplanche to Develop Billion Dollar European Programmatic Advertising Market for Network Service Providers

Hoppr Taps Georges Laplanche to Develop Billion Dollar European Programmatic Advertising Market for Network Service Providers

Highlights: Hoppr appoints Georges Laplanche as Head of Network Service Providers and Pay TV Partnerships to drive European expansion of addressable advertising solutions. Mr Laplanche is a former Senior Vice President at Technicolor – a key technology partner for Hoppr – with a strong track record of international business growth and development. The appointment of…
Hoppr wins elite-level award for business innovation as global expansion accelerates.

Hoppr wins elite-level award for business innovation as global expansion accelerates.

Highlights: Hoppr selected as an ABA100 Winner for Business Innovation in The Australian Business Awards 2020. The award recognises HopprTV’s innovative advertising technology solution. The ABAs’ are one of Australia’s most high profile and prestigious business awards and link to the globally recognised World Business Awards. High-profile award comes after Hoppr won Gold for business…
3SS and Hoppr join forces to create end-to-end advertising platform for Android TV

3SS and Hoppr join forces to create end-to-end advertising platform for Android TV

German software solutions company 3 Screen Solutions (3SS) partners with Australian adtech innovator HopprTV to create new ad platform for Android TV.
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Hoppr and Wyplay create targeted advertisement solutions with new monetization opportunities for TV operators

Hoppr and Wyplay create targeted advertisement solutions with new monetization opportunities for TV operators

Highlights: New type of non-intrusive targeted advertisements Available on various STB operating systems: ATV, RDK and most Linux systems Creating new monetization opportunities MARSEILLE, France – Dec. 7, 2021 – PRLog – Wyplay – a global TV Professional Services and Video Platform Solution provider – and Hoppr, an Australian advertising technology innovator, are launching new…
Hoppr CEO says make 2021 the year of interactive ads

Hoppr CEO says make 2021 the year of interactive ads

Highlights: Hoppr’s CEO Cyril Daoud says interactivity and other advanced technologies will fuel the growth of Connected TV in 2021 by directly engaging audiences.  Mr Daoud says brands and networks must look beyond the binary choice of CSAI and SSAI ad deployment to keep Connected TV growing. Hoppr releases a Whitepaper on CSAI vs SSAI…