Australian advertising technology company Hoppr has announced it’s launched its interactive advertising technology across the media assets of Singapore-based communications, entertainment and digital service provider StarHub.

Hoppr’s rich media interactive advertising formats are beingdeployed across StarHub’s cable TV, over-the-top (OTT) service for both live and video-on-demand (VOD) content.

“Hoppr is delighted to be working with StarHub to help them generate new revenue from premium advertising formats across their media assets. Our technology enables viewers to interact with advertising in ways that enhance, rather than detract from the viewer experience,” said Hoppr co-Chairman Vince Pizzica.

StarHub initially trialled Hoppr’s technology in a successfulpilot that involved placing Hoppr’s new advertising formats over various content and assets of StarHub TV.

“There has been a tremendous amount of evolution in the technologies that underpin digital advertising, allowing for much higher levels of precision. This will be critical in delivering the right messages to the right audience at the right time, to enable viewing experiences that are more integrated, interactive, and immersive and in-tune with audiences’ tastes and desires,” said StarHub Vice President, Home Product, Yann Courqueux.

“With Premier League on StarHub, we have gone beyond conventional banner ads, and are first in Singapore to utilise experiential advertising solutions such as “Centre Circle”, whereby our sponsor’s brand is superimposed onto the centre circle of the football field at kick-offs. This has facilitated our relationship with Hoppr, providing us with the tools needed to delight and engage our customers in a fresh, fun, and non-disruptive way,” he said.

Hoppr’s solution automates and integrates programmatic advertising across Connected TV, mobile devices and other digital native engagement environments.

The company’s turnkey marketing and commercialisation vehicle for VOD combines several key fundamentals to enable brands to leverage VOD as a mechanism to generate additional revenue.

“Hoppr is at the forefront of the development of new, digital advertising formats that deliver the right message to the right audience at the right time. In addition, our advanced data and analytics allows for precision advertising direct to the living room,” said Mr Pizzica.

Feedback from StarHub viewers during the initial trial of Hoppr’s new advertising formats was overwhelmingly positive, which is being hailed as a step change from traditional analogue advertising..

Hoppr is a global advertising innovator whose technology extends messaging, branding and user engagement directly to the living room on Connected TV.

Hoppr’s platform has already won Gold for Innovation in the Stevies – the Oscars of business, as well as the Australian Business Awards for Innovation.