Highlights:

• Advertising technology startup Hoppr bolsters board with the appointments of experienced company executives Michelle Guthrie as Non-Executive Director and Vince Pizzica as Co-Chairman.
• Appointments come as Hoppr prepares for a rapid growth phase with the global rollout of its digital advertising platform.
• Hoppr’s flagship solution, HopprTV, is changing the way TV advertising is delivered through a targeted, addressable advertising solution.

Perth, Western Australia – 22 July, 2020: Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of experienced company executives Vince Pizzica as Co-Chairman and Michelle Guthrie as a Non-Executive Director.

A seasoned company director, Mr Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as Csuite roles at multibillion-euro global corporation Technicolor. 

Ms Guthrie is a veteran advertising and media industry executive who over a distinguished 25-year career has held senior management roles at global media companies such as Google, Foxtel, BSkyB and Star TV in Hong Kong, as well as the Australian Broadcasting Corporation where she oversaw a significant expansion of the public broadcaster’s digital footprint. 

Hoppr’s flagship solution, HopprTV, delivers targeted video and display advertising to individual set-top boxes, seamlessly delivering marketing to engaged audiences. The unique digital platform also supports interactive advertising to drive sales and engagement, with sophisticated analytics to tailor effective messaging.

Ms Guthrie, whose appointment marks her first role with a startup, said she joined the Hoppr board because it was an incredible opportunity to bridge the gap between TV network providers and advertisers.

“Targeted addressable advertising in the UI is a powerful way for brands to communicate with their customers without disrupting the viewing experience,” she said.

“Hoppr is an Australian startup with global potential and the right internationally experienced team to deliver. Hoppr’s technology will help democratise TV advertising and unlock more opportunities for different sized businesses to reach their customers.”

Ms Guthrie and Mr Pizzica were officially elected to the Hoppr board at an annual meeting of directors on July 10, with Mr Pizzica to share the position of Chairman with Hoppr Founder George Gelavis.

“I’m very excited about this next phase for Hoppr where we will seek to expand our international presence and unlock revenue streams for customers across the world,” Mr Pizzica said.

“Hoppr is pursuing deals with streaming services around the world and is in advanced talks with a number of sizable providers in Europe and Asia to connect to its HopprTV solution.”

This month HopprTV was recognised for its innovative advertising platform, winning Gold at the prestigious 2020 Asia-Pacific Stevie Awards in the category of Innovation in Technology Management, Planning & Implementation.

It comes after Hoppr recently partnered with Technicolor, one of the world’s largest set-top box manufacturers, in a deal that will see its platform integrated into the operating system used by Technicolor’s set-top boxes and rolled out to an initial 10 million households across Europe and Asia.