There’s a heap of cool stuff going on in the wonderful world of OTT video, interactive, digital and video advertising. So don’t just take our word for it, here’s some info on what’s happening from others in the know.

 

2018 Video Marketing: if you haven’t started, now’s the time!


http://www.redalkemi.com/blog/post/2018-trends-here-is-why-video-marketing-is-the-future
It’s no surprise that video will continue to grow and become even more valuable in 2018 – here’s some further insight into what we already know!

 

The importance of binge watchers.


http://www.adweek.com/tv-video/60-of-hulu-viewers-binge-watch-heres-why-that-matters-for-marketers/
There’s not many of us who haven’t spent a whole day (intended or not) binge watching our favourite show. Here’s some interesting insight into why binge watchers are still important to marketers and how advertisers should ensure their ads are always creating value in the streaming video space.

 

Getting clever with creative.


http://www.campaignbrief.com/2017/06/global-advertising-industry-ad.html
With studies showing that 6 to 7 seconds is the optimal length of video for the average user attention span, we need to start getting more creative… with the creative! With execution and concept becoming more challenging, perhaps there’s other ways to engage quicker/ (cough, interactive…)

 

OTT usage is on the rise


http://www.adweek.com/tv-video/its-time-for-media-agencies-to-get-serious-about-streaming-video/
Connected TVs and other OTT devices are providing new ways to reach audiences but are you ready to engage them?

 

Video advertising is the beast that just keeps growing.


http://www.businessinsider.com/sc/5-video-advertising-trends-2017-3/?r=AU&IR=T
…but don’t just take our word for it, here’s five trends that the Business Insider are seeing that will impact video advertising going forward.

 

87% of online marketers are using video content… are you?


http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
Need to convince the boss to invest in video? Here’s some great trends and stats by Word Stream.

 

Agencies and Publishers in a digital world.


https://www.iabaustralia.com.au/iab-blog/blog-articles/entry/agency-publisher-in-a-digital-world
Here’s some great insight agency-publisher relationships that are operating in the digital space.

 

Video Marketing = Revenue!


https://www.brightcove.com/en/blog/2017/10/amp-your-video-marketing-tie-video-revenue
This is a great blog post around measuring video to grain the full value of this growing source of revenue.